School Growth Action Plan
The only Training Program that explains both
Innovation and Communication
Suitable to both existing and budding school leaders
Explore the Innovation-led
School Growth
Schools grow with Word of Mouth, not by Advertising. Implement a campaign that include innovation + Word of Mouth Marketing.
Let’s learn to build a kickass
School Growth Action Plan
Join our first cohort.
The plan is broadly classified in the following 12 steps on 4 levels, which will help you to implement both innovation and communication in your school in a systematic manner.
School Growth Plan | Level 1
Define a Vision
Even before finishing the school building, this step must be completed. Every other thing later will depend upon this vision
1. Brand Positioning
The first thing to decide is to understand, what do you stand for?
2. Define your Goals
Defining what you want to achieve with the school can make a real big difference
3. Define a School Culture
In parallel to Brand Positioning, we should also define the expected School Culture
School Growth Plan | Level 2
Create an Innovation Launchpad
At this level, you may work on the following 3 things to get ready before it formally comes to interacting with students. Here you prepare the system to give students and their parents a better experience.
4. School Infra Innovation
You cannot grow your school without the infrastructure and supplies. Even a school under a tree need that thing
5. Implement School Culture
Implementing a School Culture is all about telling our stakeholders to understand, what is expected from the school
6. Data Flow Optimisation
This is the most critical step. Most schools fail here because they do not have well-laid-out Standard Operating Procedures
School Growth Plan | Level 3
Innovation at Work
If you work nicely on the previous level, you may not need to work on it again and again at least for 2 to 3 years, but things at Level 3 need regular work and continuous improvement. These are the things that differentiate your school from others.
7. Classroom Innovation
Now your teachers have more time and they do understand, what you want from them. Introduce them to innovative classrooms
8. Create Tech Labs
Expose your students and teachers to technology, but this is different from Automation and Classroom Tech
9. Learning beyond classroom
With right classrooms and Labs, your students and teachers are now ready to learn beyond classroom.
School Growth Plan | Level 4
Creating Word of Mouth
To work on this level, you should already have enough work to showcase at the previous level. Any school that has not worked enough on Level 3 will fail here. Here at this level you share your work with community and build Word of Mouth.
10. Brand Appearance
Where the prospective parents finally plan to interact with you, in what shape they will find you?
11. Involve Parents
Schools cannot grow without parent participation. This is an essential and very important step in the whole cycle
12. Brand Outreach
Most good schools fail today because they wrongly believe that they will do the good work and people will come themselves