Suitable to both existing and budding school leaders
Schools grow with Word of Mouth, not by Advertising. Implement a campaign that include innovation + Word of Mouth Marketing.
The plan is broadly classified in the following 12 steps on 4 levels, which will help you to implement both innovation and communication in your school in a systematic manner.
Even before finishing the school building, this step must be completed. Every other thing later will depend upon this vision
The first thing to decide is to understand, what do you stand for?
Defining what you want to achieve with the school can make a real big difference
In parallel to Brand Positioning, we should also define the expected School Culture
At this level, you may work on the following 3 things to get ready before it formally comes to interacting with students. Here you prepare the system to give students and their parents a better experience.
You cannot grow your school without the infrastructure and supplies. Even a school under a tree need that thing
Implementing a School Culture is all about telling our stakeholders to understand, what is expected from the school
This is the most critical step. Most schools fail here because they do not have well-laid-out Standard Operating Procedures
If you work nicely on the previous level, you may not need to work on it again and again at least for 2 to 3 years, but things at Level 3 need regular work and continuous improvement. These are the things that differentiate your school from others.
Now your teachers have more time and they do understand, what you want from them. Introduce them to innovative classrooms
Expose your students and teachers to technology, but this is different from Automation and Classroom Tech
With right classrooms and Labs, your students and teachers are now ready to learn beyond classroom.
To work on this level, you should already have enough work to showcase at the previous level. Any school that has not worked enough on Level 3 will fail here. Here at this level you share your work with community and build Word of Mouth.
Where the prospective parents finally plan to interact with you, in what shape they will find you?
Schools cannot grow without parent participation. This is an essential and very important step in the whole cycle
Most good schools fail today because they wrongly believe that they will do the good work and people will come themselves