Conventional wisdom says, ‘deliver good academics and people will come to you’. But that was true when there were only 4 – 5 schools in the city, and now there are 4 – 5 hundreds.
You grow schools with
Word of Mouth
and not by Advertising
Advertisement like handbills distribution, Newspaper ads, hoardings etc are good, only when you launch your school for the first year, after that these are just the tools to give a dent in your bank account and do not make significant change in the result
This is same even with
Social Media
Advertisement
So all those who are telling you, we will do your social media and your website, and this and that, are just wasting your time. (But yes, SEO might help)
And if you
Push your teachers
for Admissions
Your school is doomed
Those who push their teachers to get more admissions, sabotage their school brand
Then, what is
The Right Way
Here are the 6 zones that you will need to work upon to help you grow your school
Schools grow by Word of Mouth and not by advertising that means you will really need to learn COMMUNICATION
But without INNOVATION, there is nothing you can communicate.
And of course you need to fix your PEDAGOGY.
However to do that, you will need the right INFRASTRUCTURE & SYSTEMS.
That cannot be done without the right LEADERSHIP mindset.
So what is the
Way Ahead
For a long time, we have taught
Innovation, Communication
and the right mindset
to School Leaders
They all loved it but they wanted us to execute these ideas and thus we started getting consultancy projects.
The problem was that this sorts of delivery had to be long term and fairly expensive
A friend suggested to build
an economic & effective solution
and while we build
EdMonks Powered
Futuristic School
A very economic, step-by-step, robust and decisive school growth strategy
which comes with a
hand holding
We are also building
a wiki of ideas
to transform your school
Explore these ideas and improve your school and If you wish, you may also share an idea and get published on our website.