School Brand Growth
Just fixing your website or putting an advertisement campaign will not improve your school brand in the eyes of your audience. Its all about your Brand Positioning, first.
Brand Communication Projects
Your school need a new positioning and outreach
What you really need is strategic thinking to define what your school stands for. Once you have got its purpose, rest is easy. Now define its personality and its audience. Deliver your promise consistently at every touch point.
You see, when you deliver on your brand positioning, you will not need to convince people to believe in you, they will automatically do that.
What we offer
Communication cannot start without Innovation, so in order to enable us to proceed on your brand communication (aka school growth), you will first have to showcase us innovation at your school and if you are sure of that, we will start with the following
Brand Audit
The first step would be a 2 week audit of your school brand. This will include a visit to your school and a lot of data points.
After this a few tasks will be given to the leadership team. Once it is done, we will give you a report that will give you steps to go ahead. The school may opt to do it themselves or may take our help to transform their brand in the digital and the real world.
Define Your Orientation
The first step is to identify the that unique thing that you stand for as a school and for which a set of parents care for
Fix Your Outlook
Before you move on to the Word of Mouth campaign, you also need to fix your web presence, your infra, and your people
Build Your Outreach
Schools grow with Word of Mouth (WOM) and not by Advertising yet most school leaders have not been trained on it
Define Your Orientation
What is that one thing that your school stands for.
Your unique specialty, the one thing that differentiates you from other school, what is it? If you do not stand for something, you fall for anything.
We host BRAINSTORM [a physical meeting of 3 hours or a series of 2 online sessions ( 90 minutes each)] with your school management to identify that unique positioning.
Fix Your outlook
Yes, before we start doing the outreach, we need to first create an outlook that people will see, when they finally start looking at our school. Prior to pandemic people would create cosmetic changes in school outlook, but not anymore. Now you will need to fix your fundamentals first to fix your outlook.
We strongly suggest you to start with Innovation. If you think your team can do it independently, go ahead, else you may also explore our
And in parallel you will also need to fix the following three things
Infrastructure
Parents in India choose a school on the basis of 3 things. Infrastructure, Proximity & Brand Value. Use creativity to improve infra.
Web Presence
You will really need to fix your Website and other web presence so that when people search about you, they are able to find you.
School Culture
Now this is the most difficult thing and usually cannot be done without a full support from school management.
Think of doing smaller changes in Infrastructure that can spark curiosity in the kids. We strongly recommend our FUTURE READY SCHOOL GROWTH MASTRY WORKSHOP to explore more ideas in this space.
Your Website is very important now, but surprisingly it is not being updated everyday. Most schools do not work upon their web presence and hence they suffer when someone really trying to find them.
Culture is a big thing. It is a way to inspire your people to understand and do only what organisation considers right. It takes time to build a culture because you will need to make transparent policies for people growth. Do you have one in place?
Build Your Outreach
You will really need to fix your Website, Social Media and other web presence. Have you ever tried fixing it.
Word of Mouth Marketing
Schools grow with Word of Mouth (WOM) and not by Advertising yet most school leaders have not been trained on it
Community Building
You will need to build a lively parents community and your Social Media is the starting point, and then host meetups
How to use Advertisement
Advertisement is not bad and it can be a good tool to spread awareness, but most schools are using it the wrong way
Most school leaders do not know a thing about Word of Mouth Marketing. We strongly recommend our FUTURE READY SCHOOL GROWTH MASTRY WORKSHOP to explore more ideas in this space.
To build a thriving parent community, you should depute someone to explore social media in the right way. Are you using your social media rightly? Why not just visit this video to learn the 7 steps to manage school social media.
They say the brands are made with publicity and then kept alive with Advertisement. If you do not know how to use it, you will just end up running your money down the drain. Don’t do that, learn the proper usage with us.